Did you know that ‘Christmas makeup’ has been searched and viewed around 1.8 billion times across social media in the last three months? This suggests that consumers have started to plan their Christmas looks earlier than ever this year.
 
To reveal the most popular makeup trends this festive season, Cosmetify analyzed Google and YouTube searches, TikTok hashtag views and Instagram hashtag uses.
 
See the top popular makeup trends for Christmas 2023 below:

 
Clean Girl Makeup is expected to be the number one makeup look for Christmas 2023—and it’s one of Google’s top trending searches of the year. With over one billion views of the hashtag on TikTok alone, this trend is a standout leader.
 
Coming in second is Dewy Makeup, with 13,600 searches across Google and Youtube, 288 million hashtag views on TikTok and 570,022 hashtag uses on Instagram.
 
Cold Girl Makeup is the third-most searched and viewed trend. Cosmetify has predicted this trend will be popular for Christmas parties with just under 190 million hashtag views and uses across TikTok and Instagram.
 
“With over one billion interactions across social media, it’s pretty clear that Clean Girl Makeup will dominate Christmas party looks this year,” remarks Cosmetify’s beauty expert, Carly Cochrane. “This is interesting, considering we usually associate the season with all things sparkly but perhaps this year it’ll be our skin that shines bright.”

More Beauty Industry Insights

Cosmetify also recently unveiled the biggest beauty influencers on TikTok for 2023 based on hashtags, views, and follower counts.